Cal Net Technology Group Releases Video Marketing Campaign Starring "Leave It To Beaver's" Tony Dow

The videos from CalNet Tech are finally up. We’ve made up a “New Media” page to host them. Here’s the wire that got sent out and picked up by MSNBC:

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Cal Net Technology Group caters its I.T support services to this demographic and aims to convey this message through the humorous, yet all-too-relatable campaign, which portrays Dow is an aggravated CEO in various "technologically challenging" situations.

"A great majority of our clients are lead by brilliant CEOs who have built their companies from literally nothing into multi-million dollar enterprises... before technology took a stronghold," remarked Cal Net CEO, Zack Schuler. "By creating an advertising campaign specifically with this generation in mind, starring someone they recognize from their younger, carefree days, we hope prospective clients will relate to the message and trust us with their I.T. needs."

Using taglines like "Our I.T. support keeps you up to date" and "We promise never to forget you," the videos display a frustrated Tony Dow seeking advice on how to fix his Outlook program and use his “Blackberry” which he apparently doesn't realize is actually a 1980s cellular phone.
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– TD

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